Wahlberg launches tequila
BANG Showbiz – January 12, 2022 / 6:40 p.m. | History: 356859
Photo: BANG Showbiz. All rights reserved.
Mark Wahlberg launches tequila brand Flecha Azul
Mark Wahlberg launches a brand of tequila.
The ‘Ted’ star announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez, and revealed the reason for his investment was the couple’s passion for their unique alcoholic drink.
Speaking to CNN Business, Walhberg said: “It’s funny because when it was first mentioned to me, I said ‘absolutely not’.
“You have all these other people there who claim to have gone to Mexico and created tequila and grown agave and all that. They were like, ‘That’s not what it is, we have two great guys who are really young and like-minded. .’
“I said I want to put my money where I am and write a big check? And get involved with your brand and use all my resources…everything we have, we’re going to mine and use it to make sure that the brand is as successful as possible.”
The 50-year-old Hollywood hunk put pen to paper as the brand’s lead investor in 2021 and was able to tour the brand’s distillery in Jalisco, Mexico, which has been owned and operated by a local family since 1840 .
Flecha Azul sells five different types of tequila: Blanco, Reposado, Anejo, Cristalino and Extra Anejo. The drinks are currently available in California, Texas, Nevada, and Georgia, but will be available in the United States later this year.
Wahlberg admits he’s entering a market already occupied by famous faces, like George Clooney and Rande Gerber’s Casamigos tequila which was founded in 2013 and sold to Diageo in 2017 in a deal worth up to reach $1 billion.
Dwayne ‘The Rock’ Johnson recently launched his tequila Teremana, while model Kendall Jenner has her own line, called 818.
But the ‘Daddy’s Home’ actor thinks competition is a good thing.
He said: “The space is growing thanks to guys like Dwayne who have created a lot of awareness and excitement.
“We pick up everyone’s place…We plan to be the best because we have the best product on the market. It’s the best value proposition for the customer.”