Mumbai: In view of the increase in Covid cases across the country and the tightening of civil restrictions, creators of Ram Charan and Jr NTR-starrer ‘RRR’ have decided to postpone the film’s release date until further order.
Earlier on Saturday, film director SS Rajamouli traveled to Mumbai for a meeting with the film’s cast. The outcome of the meeting was shared by DVV Entertainment, the production company that made the announcement on Twitter.
They tweeted: “With the best interests of all parties involved in mind, we are compelled to postpone our film. Our sincere thanks to all the fans and the audience for their unconditional love. #RRRPostponed #RRRMovie”.
The production shared by the production company said, “Despite our relentless efforts, some situations are beyond our control. As many Indian states are closing theaters, we have no choice but to ask you to keep your enthusiasm. We promised to bring back The Glory of Indian Cinema, and at the right time, WE WILL. “
Based on the impact of this decision, Media and Internet Research Analyst Karan Taurani said, “This will be a big negative for exhibitors as it will also postpone other major Hindi releases. and regional scheduled for January; The cash consumption for the chains would increase dramatically even if theaters are opened without large-scale content, as it is a highly leveraged business. Only large-scale content generated more traffic in the last 3-4 months of operation. “
“We don’t expect a big movie to come out until at least March / April, based on how normal the current situation is; we could go back to the same situation of theaters being asked to close in certain states or to reduce the occupancy cap, reversal of that takes at least 6 to 8 weeks in our opinion, which would be much lower this time around by compared to waves 1 and 2, where the inversions lasted between 12 and 24 weeks, ”he added.
Independent film and business analyst Sumit Kadel says it’s a good move on the part of the directors. He shares: “It is a sensible move from the point of view of the makers of ‘RRR’. Otherwise it would have seriously affected their collections.”
He adds: “The recent directive from the government of Tamil Nadu to run cinemas at 50% occupancy has forced the directors to postpone the film as it is one of the most important markets for Rajamouli films. . ‘Baahubali 1’ and his retinue have done exceptional business in the state. In the coming days, more states will impose restrictions, some will put a cap on the occupation, some will close theaters. “
The state of Andhra Pradesh is also facing issues regarding ticket pricing. Upset at the state government’s crackdown on rising ticket and refreshment prices, several state theater owners have shut down their establishments, saying government price caps are eating into their profits and hampering recovery cinemas.
In addition, the Delhi government led by Arvind Kejriwal recently issued a yellow alert asking movie theaters to close in the nation’s capital in order to quell the microbe. Mumbai is also expected to see movie theaters shutdowns as it recorded 5,600 cases on Friday, a number that is expected to rise in the coming days, pushing the center of financial and entertainment activities into a partial or full lockdown.
A number of states are restricting civilian movement to prevent the virus from exploding in a third wave, a move that will further shake showbiz.